The first step in any SEO campaign is choosing and targeting the right keywords that have a lot of monthly searches and a low amount of competition from other web sites. This will make your job as an SEO specialist easier because you'll be able to capitalize on untapped traffic sources quickly. For this reason people have switched from focusing on a broad niche to utilizing the presence of micro niches, or finely tuned subjects that can be monopolized with minimal effort. To choose a sub niche you’ll either need a keyword research software, or a little bet of ingenuity and the Google keyword search tool. Any tool or resource that will help you perform mark let analysis will also be of help to you during the selection of your web site's keywords. Instead of choosing the niche and then finding the right keywords, many people are starting to have faster success by letting the keywords show them which niche or micro niche to focus on. Micro niches offer a less competitive landscape for the novice online business owner or web site creator to thrive in. If you've not yet chosen topics for you online endeavors then you should strongly consider focusing on micro niches.